Dezzani Joins Hill+Knowlton Strategies as General Manager for Saudi Arabia

1 May, 2016

Hill+Knowlton Strategies, the global communications firm which helps build and manage the reputation of many Fortune 500 companies, has appointed Matthew Dezzani as general manager of its business in Saudi Arabia.

Under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, the firm has offices in Riyadh and Jeddah.

Dezzani has more than two decades of multinational brand agency management experience, having lived and worked in the UK, Romania, Kuwait and Dubai. He leads a team focused on strategy development, creativity and world class client service.

Sconaid McGeachin, president and CEO Africa, Middle East & Turkey, commented: “Two decades of global marketing experience and international brand building provide Matthew with a fundamental understanding of how to frame an issue, how to define and target audiences, and how to develop and deliver compelling campaigns across multiple platforms.”

Matthew Dezzani said: “There is probably no greater exciting challenge globally for a communications professional than that presented by Saudi Arabia right now. The Kingdom is on the cusp of a remarkable economic transformation, while its position at the centre of global geo-politics and its size as the preeminent economy of the Middle East makes this a compelling opportunity.”

Starting his career in London, Dezzani then joined Saatchi & Saatchi Romania where in five years he helped grow the business from a fledgling Cordiant Group affiliate to the largest agency in Romania and Southeast Europe. He moved to Kuwait in 2000 to re-launch Bates and 141 Kuwait, after which he launched Burson Marsteller Kuwait.

Based in Kuwait for six years, Dezzani led all Alshaya retail promotional activity in the Middle East spanning over 30 high street brands in nine countries. He returned to Romania in 2006 to head up JWT for two years before re-joining Saatchi Romania to co-manage the Public Advocacy division where he spearheaded numerous major European Union-funded national communications initiatives.

Dezzani’s category experience includes FMCG, fashion and retail, pharma, banking, finance and investment – including Islamic finance, energy, automotive, government, NGO and charity, software and application development, media, television and entertainment.

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